PinnedPublished inGrowton — Growth Partner for SaaSA practical Account-Based Marketing GuideAccount-Based Marketing. The biggest buzzword for B2B marketers in recent years. So much has been spoken. So less has been implemented.Jun 26, 2021Jun 26, 2021
Published inGrowton — Growth Partner for SaaSGrowton says “Hello, World” 🚀Over the last 18+ years, I have done one thing.Feb 17Feb 17
Published inGrowton — Growth Partner for SaaSWinning is easy. Losing is hard. What can you learn from lost dealsEvery lost deal teaches hell a lot for marketers and sales folksMay 24, 2022May 24, 2022
Published inGrowton — Growth Partner for SaaSHow can an underdog (startup) crack Top 100 accounts?Here are my learnings from generating millions of $ of pipeline 👇May 24, 2022May 24, 2022
Published inGrowton — Growth Partner for SaaSSaaS Marketing Metrics that MatterIt’s easy to get carried away by fancy marketing dashboards What matters is FOCUS on a few metrics, that matterFeb 2, 2022Feb 2, 2022
Published inGrowton — Growth Partner for SaaSMarket Entry Framework for Product CompaniesThe big question for product founders/leaders is which market should I enter/expandAug 28, 2021Aug 28, 2021
Published inGrowton — Growth Partner for SaaSBuilding a 10X outbound sales engineWe were at $XX million ARR. 50% of the pipeline was from Outbound.Aug 21, 2021Aug 21, 2021
Published inGrowton — Growth Partner for SaaSOn building Netflix-like events and the future of eventsWith Zoom fatigue kicking in, few big questions haunt event marketers. How to make events engaging? What is the future of events — virtual…Aug 18, 2021Aug 18, 2021
Published inGrowton — Growth Partner for SaaSThe supplementary and complimentary keyword strategy for search marketingHow do you expand the search marketing (SEO and SEM) keyword list using supplementary and complimentary keyword strategies?Aug 18, 2021Aug 18, 2021
Published inGrowton — Growth Partner for SaaSInspiring more women SaaS marketers to become leadersWhat the world needs is more women SaaS marketing leaders. The question is how do we make it a reality.Aug 5, 2021Aug 5, 2021