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Ashwin Krishna
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Growton — Growth Partner for SaaS

A practical Account-Based Marketing Guide

Account-Based Marketing. The biggest buzzword for B2B marketers in recent years. So much has been spoken. So less has been implemented.

9 min readJun 26, 2021

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A practical Account-Based Marketing Guide

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Ashwin Krishna
in
Growton — Growth Partner for SaaS

Growton says “Hello, World” 🚀

Over the last 18+ years, I have done one thing.

2 min readFeb 17, 2024

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Ashwin Krishna
in
Growton — Growth Partner for SaaS

Winning is easy. Losing is hard. What can you learn from lost deals

Every lost deal teaches hell a lot for marketers and sales folks

2 min readMay 24, 2022

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Ashwin Krishna
in
Growton — Growth Partner for SaaS

How can an underdog (startup) crack Top 100 accounts?

Here are my learnings from generating millions of $ of pipeline 👇

1 min readMay 24, 2022

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Ashwin Krishna
in
Growton — Growth Partner for SaaS

SaaS Marketing Metrics that Matter

It’s easy to get carried away by fancy marketing dashboards What matters is FOCUS on a few metrics, that matter

2 min readFeb 2, 2022

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Ashwin Krishna
in
Growton — Growth Partner for SaaS

Market Entry Framework for Product Companies

The big question for product founders/leaders is which market should I enter/expand

2 min readAug 28, 2021

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Ashwin Krishna
in
Growton — Growth Partner for SaaS

Building a 10X outbound sales engine

We were at $XX million ARR. 50% of the pipeline was from Outbound.

2 min readAug 21, 2021

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Ashwin Krishna
in
Growton — Growth Partner for SaaS

On building Netflix-like events and the future of events

With Zoom fatigue kicking in, few big questions haunt event marketers. How to make events engaging? What is the future of events — virtual…

3 min readAug 18, 2021

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Ashwin Krishna
in
Growton — Growth Partner for SaaS

The supplementary and complimentary keyword strategy for search marketing

How do you expand the search marketing (SEO and SEM) keyword list using supplementary and complimentary keyword strategies?

1 min readAug 18, 2021

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Ashwin Krishna
in
Growton — Growth Partner for SaaS

Inspiring more women SaaS marketers to become leaders

What the world needs is more women SaaS marketing leaders. The question is how do we make it a reality.

1 min readAug 5, 2021

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Ashwin Krishna

Ashwin Krishna

Founder of Growton. We help SaaS companies reliably grow ARR with Marketing Planning, Account-Based Marketing, Performance Marketing, and Brand Marketing.

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