PinnedAshwin KrishnainGrowton — Growth Partner for SaaSA practical Account-Based Marketing GuideAccount-Based Marketing. The biggest buzzword for B2B marketers in recent years. So much has been spoken. So less has been implemented.9 min read·Jun 26, 2021----
Ashwin KrishnainGrowton — Growth Partner for SaaSGrowton says “Hello, World” 🚀Over the last 18+ years, I have done one thing.2 min read·Feb 17, 2024----
Ashwin KrishnainGrowton — Growth Partner for SaaSWinning is easy. Losing is hard. What can you learn from lost dealsEvery lost deal teaches hell a lot for marketers and sales folks2 min read·May 24, 2022----
Ashwin KrishnainGrowton — Growth Partner for SaaSHow can an underdog (startup) crack Top 100 accounts?Here are my learnings from generating millions of $ of pipeline 👇1 min read·May 24, 2022----
Ashwin KrishnainGrowton — Growth Partner for SaaSSaaS Marketing Metrics that MatterIt’s easy to get carried away by fancy marketing dashboards What matters is FOCUS on a few metrics, that matter2 min read·Feb 2, 2022----
Ashwin KrishnainGrowton — Growth Partner for SaaSMarket Entry Framework for Product CompaniesThe big question for product founders/leaders is which market should I enter/expand2 min read·Aug 28, 2021----
Ashwin KrishnainGrowton — Growth Partner for SaaSBuilding a 10X outbound sales engineWe were at $XX million ARR. 50% of the pipeline was from Outbound.2 min read·Aug 21, 2021----
Ashwin KrishnainGrowton — Growth Partner for SaaSOn building Netflix-like events and the future of eventsWith Zoom fatigue kicking in, few big questions haunt event marketers. How to make events engaging? What is the future of events — virtual…3 min read·Aug 18, 2021----
Ashwin KrishnainGrowton — Growth Partner for SaaSThe supplementary and complimentary keyword strategy for search marketingHow do you expand the search marketing (SEO and SEM) keyword list using supplementary and complimentary keyword strategies?1 min read·Aug 18, 2021----
Ashwin KrishnainGrowton — Growth Partner for SaaSInspiring more women SaaS marketers to become leadersWhat the world needs is more women SaaS marketing leaders. The question is how do we make it a reality.1 min read·Aug 5, 2021----